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You have reached the premier site for open discussion about communication, PR, integrated marketing comummunication and emerging Web based tools, like this one, for connecting with people. The lines are blurring between PR, Marketing and Advertising - smart communicators know when and how to use all the tools in their kit - even better, reallly smart ones know when not to use them.

Join the discussion. Actively participate in your education if you are in studies. Share your knowledge with students if you are a professional.

Click the Wiki button in the left hand navigation and suggest a topic or comment on one already started.

I am the PRSA professional mentor of the Central Washington PRSSA chapter and this Wiki is our attempt to start a national dialogue. We invite all our communication students and professional friends to participate. As with most things, it only works if we all take part.

In our first segment that we like to call Feet on the Street, students from the CWU chapter will be updating this site live from the PRSSA/PRSA National Conference for all of those, like me, that can't make it in person but want to keep tabs on what is going on. Everyone going should visit to provide their updates. Everyone not going should pose questions, or challenges for the folks on the ground. I want to see notes from every session posted here people and CWU can't do it alone!

Check out the Feet on the Street page for information on the PRSA Mixer at the EMP. A great networking opportunity for students!

Click here to visit the Puget Sound PRSA blog.


>>>>Great conversation going on inside about blogging and PR - click in to particpate


Latest page update: made by MossyRoc , Feb 8 2007, 6:17 PM EST (about this update About This Update MossyRoc Edited by MossyRoc


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robbiend My two cents 3 Apr 15 2008, 7:34 AM EDT by company2008
robbiend
Thread started: Feb 3 2007, 8:43 PM EST  Watch
Thanks for the food for thought, TJ.

My first inclination upon reading about this case is to commend Mazda for doing the right thing, both by their consumers and their shareholders. My reasoning for this is as follows:

Even with full disclosure and a signed waiver, a problem could potentially arise that could be linked to a pre-existing condition of the vehicle, and that problem could ultimately be shown to be an example of company negligence. By not allowing this possibility, Mazda is protecting their shareholders' future interest in the company.

Furthermore, while scrapping the vehicles will inevitably show up on company ledgers as a loss, Mazda stands to recoup some of that loss come tax time. Although I am no tax-law guru, there are many deductions available to corporations should they suffer a fate such as this.

On the consumer side, Mazda is removing the temptation for a customer to drive a car off the lot which might potentially fail them in some way in the future due to its pre-sale condition. The customer would be likely to lose a lot of their warranty rights on a vehicle that had some damage disclosed through a waiver. It might also be harder to get loans financed on these vehicles, as well as present a problem for insuring the vehicle. Additionally, the potential exists for a more difficult sale or trade-in when it comes time for a new car. Many of these issues might initially be ignored by the consumer in lieu of a less expensive vehicle up front. Mazda is displaying sensitivity toward many emerging consumer-side issues by not simply waving the "Buyer Beware" flag and unloading these flawed vehicles.
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